Fhoke Studio

I really like this portfolio site for the UK studio Fhoke because it mixes grids, big copy, textures, and shadows in a modern, yet not too overwhelming sort of way. It is not extraordinary, but these are the type of grids we should be looking at to inspire ourselves in not repeating the same website over and over again.

Their project: The Little Cake Parlour reminds me a bit of how we (at Fluid) solved the Benefit Cosmetics design, which included a lot of “faking” ribbons and adding PNG assets to break off from the square edges. Benefit turned out better than this example, but it is always nice to see how other people solve similar issues.

Fhoke them… http://www.fhoke.com/

-Alex