Archived entries for trends

Fhoke Studio

I really like this portfolio site for the UK studio Fhoke because it mixes grids, big copy, textures, and shadows in a modern, yet not too overwhelming sort of way. It is not extraordinary, but these are the type of grids we should be looking at to inspire ourselves in not repeating the same website over and over again.

Their project: The Little Cake Parlour reminds me a bit of how we (at Fluid) solved the Benefit Cosmetics design, which included a lot of “faking” ribbons and adding PNG assets to break off from the square edges. Benefit turned out better than this example, but it is always nice to see how other people solve similar issues.

Fhoke them… http://www.fhoke.com/

-Alex

Vera Wang Princess launches!

Vera Wang Polyvore Contest

We at Fluid, Inc in San Francisco recently launched the most awesome site for Vera Wang Princess. It focuses on the fragrances (Original and Glam), and other cool social media content. This particular piece promotes the Vera Wang Contest at Polyvore.com, and for this I designed under Cat Lee’s art direction and Mariano Ferrario’s interaction design.

I must say the site has been quite a success, including the Facebook application we launched for them. This application allows the users to share their princess moments in their very own Vera Wang photo-op. So, what are you waiting for? Check it out for yourself!

“You Will Never Know Why” is out!

Too many fish in the sea

Today Sweet Trip releases their long-awaited album “You Will Never Know Why.” Here’s some surrealist artwork I did for my personal enjoyment inspired in their music… among other things. Did this using Flash, Photoshop, and my camera.

If you wanna see Sweet Trip live, they’ll be playing this Wednesday (September 30th @9pm) at the Bottom of the Hill venue, in the Mission.

Also, Miike Snow will be visiting Bottom of the Hill 3 days later (this Saturday, October 3rd)… and they’ll be rocking the house as always. A great week for music in San Francisco.

The End Of Twitter? Are Spammers Taking Over?

Bye Bye, Birdie

All good things… or bad things for that matter must come to an end, right? From great trends such as repurposing garden gnomes, to bad ones such as cuddling pet rocks, there comes a moment in which everything becomes obsolete. Is this what is happening to Twitter?

Lately the people who are contacting me on Twitter are not real. They are bots, spammers… entities obsessed in selling me sex or cheap ringtones. Similar to what happened to MySpace just after it peaked it is becoming infected with noise as opposed to real information.

Something I enjoy doing is seeing what topics are peaking, and reading what people say about them. Tonight, most topics led to dead-end type of results. Most tweets such as “Free ringtones #ATT” or “sexy webcams #ATT,” or other wasteful crap was filling the “ecosphere”… and this repeated all throughout the most trendy topics. It seems the dialogue is being killed by all the fake accounts that are born. I wonder what the ratio is now between real users and fake ones at the moment.

Will there be a time when there are more spammers than real people behind the Twitter accounts? Very likely. But let’s go slightly deeper and wonder… why is this? I know I’m always repeating the same thing, but this is just the plain old manifestation of Garrett Hardin’s Tragedy of Commons. No good system can ever peak in popularity that doesn’t start sucking because there will always be people abusing that system. When you are unable to filter your community successfully, or isolate it for that matter, these things are bound to happen.

I suggest the Twitter executives to monetize on the community immediately, because it is only a matter of time until a good chunk of the people abandon Twitter, and say hello to Tumblr. Ah, the era of short intensities… keeps getting… shorter.

-Alex

CK Free and Calvin Klein Fragrances Launch

Calvin Klein Fragrances PDP

Calvin Klein, one of the main projects I’ve been working on in the last few months is launching today! I designed this for Fluid, Inc. Art Direction by Cat Lee. Interaction Design by Andrea Nelson. Implemented by Kris Range.

The site consists in a main website called Calvin Klein Fragrances, and there’s the microsite called CK Free, which promotes the latest fragrances they’ll be launching this fall.

I’d love it if you checked the site out and helped it go viral by creating your own postcard and sending it to your friends too.

CK Free's Postcard From The Road

Un besote y los quiero!
-Alex

CartCraze luvs TNF too!

The North Face at Cart Craze

TNF keeps making it to these top ecommerce lists. This one in particular is CartCraze’s list.

CPLUV LUVS CAT! :)

A great day for my buddy Cat who is now an celebrity web designer. Woot! A link to her cpluv blog, and to her flickr.

cpluv luvs Cat!

2009′s Hot 100 Online Retailers!

2008 was a very busy and rewarding year. Specially for us at Fluid, and our e-commerce sites. Two of the projects I worked closely as a designer got to be in Internet Retailer’s Best of the Year list. Wohooo!

I’m attaching links to the actual scanned articles, to prove to you I’m not lying ;) The first article links to what they had to say about TheNorthFace.com redesign, and the second one talks about Diapers.com. Thanks to everyone who I have had the pleasure in collaborating with to give birth to such magnificent projects. Specially to my awesome art directors and friends Cat Lee, and Mark Schaer who kick ass. These sites take months or even years to make, launch, and relaunch… and this is not counting the constant iterations we have to go through as a team. So, pat pat… may 2009 bring even more awesomeness :)

Hot 100 - TheNorthFace.com

Hot 100 - Diapers.com

OBAMA VICTORY: How The Grassroots Movement took the Democratic Party By Storm

Today the world rejoices because Barack Obama, a man of humble origins has become the first African American President of the United States. Beating all odds, and doing politics using the philosophy of Appreciative Inquiry. This philosophy of doing, and living, rather than negating, is resonating with communities across the globe.

It must have been really mind-blowing for the philosophers of the Enlightenment to share their thoughts, to engage in heated discussions, and notice how their theories turned to trends, and how these trends turned to movements that helped shape the world we live in today. Granted, many of our daily actions don’t seem to relate directly to the Enlightenment’s thinkers, but our current behaviors are, however, constructed directly upon their shoulders. What we do, and who we are today, relates to the people who felt so passionately about something, and felt they had to spread the word. These people were often imprisoned because of how radical or uncommon their ways seemed to their peers. Now, we see these philosophers as wise men, responsible for today’s advances in Science and Freedom. And in fact, people often quote them as sources of wisdom, even though they disagree with their philosophies.

It is with the same intensity as Voltaire, or Descartes, that I write to you today, with the absolute excitement of sensing a new system take shape. This system is rich, hopeful, and filled with colors. It consists of individuals taking responsibility for their actions, joining communities, and using emerging tools of communication to create truly democratic organizations. It is today that I see how, as birds who fly together perfectly in sync, we the people can become a giant organism capable of making informed decisions that can lead us to a better tomorrow. For the first time in a long time, we see the patterns of the future take shape today.

This organic society is one in which educated citizens are connected enough to take direct and immediate action when faced with life’s adversities. This system encloses many smaller systems of alternative living, that make each other stronger by supporting the one that’s next to them. Because of this, we see the birth of Appreciative Inquiry.

Appreciative Inquiry is a relatively recent terminology composed of two words: “appreciative” implies positive affirmation, while “inquiry” refers to questioning, to investigate and explore. In other words, this new system is one of positive questioning, which leads to positive action. The thought of such system in which humans are capable of improvement and cooperating with each other in respect has defeated previous ideas of militant action or unilateral dynamics as being the means to perform any social change. It takes away the previous sense of helplessness that a growing world had upon it’s everyday citizens.

What Appreciative Inquiry does is consider social structures to, not only be alive, but also be a source of infinite constructive capacity. This is very close to a true grassroots movement, in which governments and businesses mirror the actions and lives of regular people, who in turn lead extraordinary lives. Obama winning the presidency of the United States today shows a shift into a world of appreciate inquiry. This world places action, and personal responsibility ahead of negative thinking, problem-focused philosophies, and the politics of fear. In this world, one “no,” equals two “yes”; negation means only affirmation. So, a true “no” can only be expressed by lack of action, while a “yes” correlates with action.

Examples of Appreciative Inquiry:

1. Communities that, regardless of the government’s inertia, and the private sector’s sabotage, have emerged into being leaders in the development of alternative fuel and energy.

2. Communities that focus in organic farming, and in bringing those products to their neighbors. Training people’s palettes so they appreciate natural products. Also, bringing back honor to the manual art of caring for the Earth.

3. Individuals who are connected with all things DIY. Basically, these people are regular folks who feed that flame that inspires their peers. They are everywhere. They come from all classes, ages, religions, sexual orientations, race, and gender. These people are that little tipping point that shift the mentalities of everyday individuals. They are the arteries that feed the organs of this grassroots movements.

4. Communities of artists who think outside of the box. These artists use different mediums to create dialogs that inspire both pleasure and change. They see art as a powerful medium that can be used for therapeutic purposes, and also as a ways to connect with the spiritual.

5. Communities of scientists who challenge the establishment and find themselves able to spread their results faster, and with less censorship thanks to the Internet. They are the ones who experiment, who try to look for alternative sources of fuel, organic medicine, and technological systems, bringing with them a different ideology that challenges the previous stigmas science once carried.

6. Companies that try to take a stance against the status quo by taking risky decisions, and letting their progressive views show. It is true that they do it in part to drive sales, but the exposition these companies give to movements turns out to be quite beneficial in shifting ethos of people who aren’t as connected to their communities. It is companies that have an eye on the latest trends that can reach disconnected individuals.

We all must take part in these organisms that drive the world to the future, because apathy can only breed tyranny; lack of passion for information will only take people one step backward; and lack of culture will only turn us into “literal” rather than “figurative” beings. Literal people cannot understand satire, irony, metaphors, or other expressions of human intelligence that distinguish us from most animals. We must know our history, and not try to stick line-by-line to the words our ancestors spoke; It is important though to be inspired by those words, and to interpret those teachings in their historical context. They will aid us shape our new philosophies that are relevant to our times. What will be the progress the future brings? We do not know. But what we do know is this… The closer we come to respecting each other and allowing communities their autonomy to exist with dignity is key to a bright future.

Lets not forget the feminists in the 90s who would say: “The personal is political, and the political is personal.” So today, lets get political. Today, let us get personal.

Doggone it.
-Alex

Is Religulous Sacriliculous?

Bill Maher is a brilliant person, which is why I’m scared of him getting killed by religious fanatics, but that’s a risk he’s willing to take with his movie Religulous, that certainly tickles people’s sensibilities the wrong way… even, god-forbid, liberals. Bill, like Michael Moore, editorializes with comedy to communicate his point. And I must say, satire is one of the most effective ways of doing this. Getting a political joke implies a level of literacy that, unfortunately, many people cannot achieve. It is not easy though, to fit actual facts and historical context inside your brain when you are too busy watching Entertainment Tonight, while playing with your friends your favorite phone game, “Who’s my baby daddy.”

First off, I understand people getting offended, the same way parents of retarded children hate it when their kids are called… well, retarded. But something very important is the power of context. I think we all agree we don’t call real retards, retards. We only say it to people who aren’t really retards. Like Kathy Griffin, we must say it to people’s backs (it is the polite thing to do). And although, it is true we cannot use words like fag or nigger, it is only a matter of time until it is OK to use them again in a funny context. I predict that after we have our first black, invalid AND lesbian president, we’ll be able to call each other “niggers,” the same way we already call each other “bitch,” “whore,” and “cracker” without getting offended. It is all about reclaiming things… and religion is one of those things we need to reclaim. Yes, it will be a long bumpy road… but we need to learn to roll our eyes at people who depict “the prophet” in comic strips without setting them on fire. Same way liberals roll their eyes at religious zealots who come to Gay Pride in San Francisco to make a scene. I just cannot imagine gay people doing the opposite, storming into a Christian town, wearing angel wings, and glittered short-shorts carrying torches, hungry to kill all of those who think opposite to them. In fact, people who disagree with conservatives try to stay away from their towns as much as possible…. unless they are recruiting them for blowjobs, of course.

The film touches religion in many different contexts. My favorite being the historical one. It talks about some of America’s founding fathers being outspoken advocates against religion, in specific, Christianity. They were cosmopolitan people who promoted change, the same way the world’s greatest people have brought progress by adopting revolutionary thoughts that are often in direct opposition of what is previously established as the norm. Again, I’m not saying they were atheists, but they were certainly not part of the United States current evangelical revival.

Bill Maher interviews all sorts of people, from crazy anti-zionist Jews, to secular Catholic priests, from Muslims in denial, to scientific folks. Doing a good job at trying to get as varied and outrageous a pool of thought as he could find. Well, he left out all the New Age / Zen type of folks. He said he wanted to argue with religions that we can identify with, but I bet the main reason is because people with yoga mats are not the fish he’s after. Contrary to what some might think, he was quite respectful of people, specially the ones who were relatively regular folks, or the people who were in the smarter end of the religious pool. It definitely is not like Borat, that goes for the kill with complete ball-baring disrespect. Bill teases, but quite often even without the person noticing.

A very memorable moment is when they interview Jose Luis de Jesus Miranda, the Hispanic guy in Florida who claims he’s Jesus. The guy says he got the “call” when two angels spoke to him and told him he was the Messiah. Bill notes how interesting it is how every religious revelation seems to come to people in secret and it involves making someone your indisputable leader, no questions asked.

The bottom line of Religulous could be that, for us, our religion makes sense because of context. We grew up listening to specific mythic stories that are so familiar to us, making our bodies feel warm and fuzzy inside. And as absurd as Mormon and Scientology beliefs might sound to you and me, the same goes for outsiders who hear about Christianity for the first time. When we understand that things have a meaning in context, we’ll be able to stop treating religion as taboo and, not only add it to our list of things to joke about, but add it to that part of us that can evolve and improve throughout time.

It is true that religion is inspiring for many folks, but it is also a mechanism many people use to justify their wrong actions and imperialistic tendencies in front of the masses. It is as if religion (along with science when it claims to know it all) would be one of the answers to the multiple choice test of life that people use when they don’t know the solution to a specific problem they are faced with. But if instead of answering that question wrongly, we leave it blank, or treat the answer as a placeholder, maybe, perhaps just maybe, someday we’ll be able to pass that test.

-Alex



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