Apple tracing

Well, this is it. I’m continuing playing with the alteration of corporate identities. In this case, I gave full attention to Apple, better known as the Apple-Pie, quite a popular spin-off in this island of ours. The same way iPod breeds new life to the years-old rotoscoping technique, i’m hoping to add a scrappy quality to the very well-known white ads of apple computers.

The new technique appreciated here is the Illustrator auto-tracing. I tend to do it on Flash, not on Illustrator, so it was nice to try something new. A friend of mine described this as “electric,” and I guess that’s a good word to label it.

I’ll include two images… because I said so.