Altered States

Nothing says “fun” like taking the name of a business and using it as part as another business’ logo. I’ve been meaning to do this for a long time. Something about noticing how children understand logos without knowing how to read. I’m sure many people will NOT notice I changed Burger King’s logo, because it depends so heavily on graphics and colors.

Anyway, I originally thought of this as an installation composed of different signs. People walking through an art space with different altered logos spread through the area. At first, people would not notice the changes, until they finally do and start looking out for them intentionally. I group all the logos in one file for the purpose of displaying them all together nicely.

-Alex