Archived entries for news

Vera Wang Princess launches!

Vera Wang Polyvore Contest

We at Fluid, Inc in San Francisco recently launched the most awesome site for Vera Wang Princess. It focuses on the fragrances (Original and Glam), and other cool social media content. This particular piece promotes the Vera Wang Contest at Polyvore.com, and for this I designed under Cat Lee’s art direction and Mariano Ferrario’s interaction design.

I must say the site has been quite a success, including the Facebook application we launched for them. This application allows the users to share their princess moments in their very own Vera Wang photo-op. So, what are you waiting for? Check it out for yourself!

Cataño, Puerto Rico 9/11… Directorio de Explosión

Fire in Cataño, Puerto Rico

Tonight, 12:25am, thousands of Puerto Ricans were awaken by a huge explosion at Gulf’s oil refinery. The night became day, and everyone got on their roofs trying to trace the origins of the flames. Rumors started running online, conspiracy theories, even spontaneous parties took place as ways to cope with the stress.

I’ve dedicated this blog entry to all things Gulf refinery disaster. Here are the links as they become available. You’ll find photos, videos, jokes, and articles that go in depth regarding what happened tonight. Read the official story at Primera Hora’s page, since they were some of the first people from the media who were on it.

The search topic in Twitter is “#explosionpr” http://twitter.com/#search?q=%23explosionpr

The explosion caused an earthquake of 2.8… http://earthquake.usgs.gov/eqcenter/recenteqsus/Quakes/prp0929602.php#detail

Listen to Univisión’s radio coverage… http://www.univision.com/contentroot/locales/radio/jhtml/NOMETA_stream.jhtml?station=WKAQAM

The actual moment of the explosion, caught on video…

Is that a plane? conspiracy theories?

McDonalds… explosión de sabor.

Kanye West always makes his guest appearance.

I don’t know how this is part of the news coverage, but it is.

Te compras una?

http://qik.com/video/3298106

http://qik.com/video/3298327

Pleneros frente a la explosión en Facebook…

http://radiotime.com/station/s_23401/Noti_Uno_1280.aspx

The Unluckiest Day: September 17, 2009

Unluckiest Day Of The Year

Today, September 17, 2009 is the unluckiest day of the year, as explained by Susan Miller. We are going through a very bad Mercury Retrograde (astrologically speaking), and sure, you might roll your eyes now, but you’ll be happy when the bad luck is over, and thankful that I warned you.\n\nIn this entry I’m doing to document (almost by the minute) what unusual things I encounter today, and I’ll try to find out if it is possible that by being aware of your bad luck, you can actually end it.

9:27PM – Pilled it up. Sighs. Funny, I wanted the moral of this story to be more along the lines of “luck is what you make of it”

8:15PM – Realizes I cannot go to tonight’s party… and surely I’ll have to work from home tomorrow.

7:00PM – “Hopped” out of the office.

5:15PM – “Congratulation” messages regarding my newly found disability. Word spreads like fire. Hmmm, or can you spread words like butter?

4:40PM – The massage lady at the office tells me I have flat feet! I’ve been lied to. My feet never developed an arch as certain people who once upon a time prayed for me told me I miraculously did. Now I have to buy special disabled people equipment.

4:30PM – My shirt is inside out!

3:34PM – Tonight is Hicki’s last party. RIP to Hicki nights… I guess I’ll have to go there tonight.

2:29PM – My project manager tells me she loves me :) The very same project manager who almost didn’t receive my email at 8:34AM. Gasp…

1:58PM – While I’m inside the bathroom, I realize I forget to lock the door. Luckily, I lock it, before any embarrassing naked disasters take place.

1:02PM – I take off my shoe because the pain in my right foot is increasing.

11:42AM – Awkward movement as I slide from left to right trying to avoid coalition with another individual who in turn is also moving left and right. Don’t you hate it? When another person has the same thought process as you, and then you bump into each other. Luckily, he didn’t pickpocket me, I think lol…

11:39AM – As I not go through, I decide to take the street route, a car almost gets me. Slight moment of freak-out. I think I’ve seen this in a Christian movie about the Rapture years ago.

11:38AM – Go outside to get a tuna melt. Construction site in front of me, with ladders and a wet tunnel. The people before me go through. I decide to NOT go through.

10:15AM – Where is my post? There was an error in my iPhone, couldn’t publish it properly. Rescued it from my Drafts folder.

8:41AM – Huge crows rest on top of the building in front of me, and they make their spooky sound. I can only see their sihlouette because the sun is rising from behind.

8:39AM - Next Bus lies to me. It told me the next 30X would come in 7 mins, it came as I was walking. The bus driver closed the door on me.

8:34AM – Work email to my project manager doesn’t get sent. I am aware of how the cosmos is weird, so luckily I verify in my “Sent” folder and realize the email is missing. Have to rewrite it, and resend it.

8:30AM - I get the news one of my best friends is being cheated upon.

8:00AM - Wake up with annoying pain on my right foot. I can still walk.

CK Free and Calvin Klein Fragrances Launch

Calvin Klein Fragrances PDP

Calvin Klein, one of the main projects I’ve been working on in the last few months is launching today! I designed this for Fluid, Inc. Art Direction by Cat Lee. Interaction Design by Andrea Nelson. Implemented by Kris Range.

The site consists in a main website called Calvin Klein Fragrances, and there’s the microsite called CK Free, which promotes the latest fragrances they’ll be launching this fall.

I’d love it if you checked the site out and helped it go viral by creating your own postcard and sending it to your friends too.

CK Free's Postcard From The Road

Un besote y los quiero!
-Alex

Bandaids & Gauzes Party at Anú

bandaids & gauzes party invite

Wanna be a rock star, or maybe the next Tila Tequila? Don’t forget to come to Anú tonight for a chance at being discovered by Tyra Banks herself… NOT. Just come. It is my birthday and it would be nice if you’d buy me a drink.

2009′s Hot 100 Online Retailers!

2008 was a very busy and rewarding year. Specially for us at Fluid, and our e-commerce sites. Two of the projects I worked closely as a designer got to be in Internet Retailer’s Best of the Year list. Wohooo!

I’m attaching links to the actual scanned articles, to prove to you I’m not lying ;) The first article links to what they had to say about TheNorthFace.com redesign, and the second one talks about Diapers.com. Thanks to everyone who I have had the pleasure in collaborating with to give birth to such magnificent projects. Specially to my awesome art directors and friends Cat Lee, and Mark Schaer who kick ass. These sites take months or even years to make, launch, and relaunch… and this is not counting the constant iterations we have to go through as a team. So, pat pat… may 2009 bring even more awesomeness :)

Hot 100 - TheNorthFace.com

Hot 100 - Diapers.com

Drift at Underground SF

Drift Flyer - Dec 08

Well folks, thought of bringing you something different this time. Helping out my friends from the Drift (the gals who bring House music and women together) with a little flyer. Next party is on Thursday – Dec. 18 at Underground SF. Last of the year, so lets make it count!

-Alex

Band-Aid Birthday Party: The Pictures

I realize I always link to my blog from my Flickr, but barely from here to there. So, here you go. The results of the first half of the night of the Production called Band-Aid: The Party. The second half has been censored by the censors.

Some of the pictures found at Flickr

Siento un vertigo

Wanna check out your components.

Projecting my love to a projection.

Of course, you should visit my Flickr Band-Aid Album to get all the scoop. Well, half of it.

I want to take this chance to express my gratitude to all my friends who made this event happen. Thank you everyone for wearing your band-aids. I’m still wearing mine (I guess I just revealed I haven’t showered in a week). Everyone put something of them into this, and it is the only reason why it kicked ass… literally. Oh yes, I forgot to mention… I guess this is a good forum to announce, this is the last party happening at my place… at least while I live in a “decent” neighborhood. Sighs, how boring is normality.

Nema,
-Alex

Cold Turkey @ Alex’s

Extraordinaire Thanksgiving dinner (not prepared by me) at my place. Bring booze, bring pie, bring hot people in… and yes, bring yourselves.

It starts around 7pm, but you guys are more than welcome to come in at any time. No ID necessary… travel in packs.

Thankful,
-Alex

coldturkey_flyer

Marc The Crab at EventVibe.com

So, all of you who went last Friday to AsiaSF in honor of Theresa’s Bachelorette would be thrilled to know our crazy antics rocked the house, and caught the attention of EventVibe’s photographers who thought Marc The Crab was just adorable, and decided to include him in the pictures they took that night.

Visit EventVibe if you want to see them: EventVibe.com

-Alex

marc_asiasf

marc_asiasf4

marc_asiasf3

ATTENTION PLEASE

Some people through other forums have expressed a serious concern regarding Marc’s appeareance at AsiaSF, being dead and all. Here I’ll post what a person wrote regarding this issue; a person whose identity is concealed.

DISRUPTED FAN:

“But, isn’t Marc dead?

Or is that like he’s evil twin?

OR does he has Jesus’ superpower?

Details!”

ALEXETISM’S OFFICIAL PRESS RELEASE THAT FOLLOWED:

“Silly wabbit…

Marc’s CHARACTER is dead. But the actor that plays the character, Marc, is very much alive.

You are believing everything you see in YouTube. Tsk, tsk, tsk.”

DISRUPTED FAN:

“Well, I didn’t knew that… Thats why I always need D-E-T-A-I-L-S”

ALEXETISM’S SECOND OFFICIAL PRESS RELEASE:

“Yes, I know how the tabloids lie about everything…”

And thus, the case is closed, the issue is clear. Now you know why Marc is still around even if he is dead. It was all scripted… just like LonelyGirl15.



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